Designing the Voice of BCBGeneration: A Key Role in Marketing and Graphics

I was fortunate to be a part of the core design team when BCBGeneration was finding its voice. As a designer, I played a key role in marketing campaigns, illustrations, UI components, graphics, and overall brand identity. Joyce Azria, the brand's Creative Director, was seeking a way to connect with a younger audience and inspire modern, style-conscious women through a wide range of clothing, accessories, and footwear. We effortlessly combined fashion-forward aesthetics with an accessible and wearable approach.

The brand's goal is to inspire confidence, creativity, and self-expression through vibrant and fashion-forward collections, embracing the spirit of youthfulness and individuality.

The level of creativity behind the web designs brought me great joy, and it's something I look back on with pride and happiness.